Kanna Hashimoto does 'stupid-cool' tricks for commercial

Have you ever done something stupid then been surprised when it actually worked? Like tossing a screwed-up ball of paper over your shoulder and actually getting it into the trash can, or throwing your hat in the air and catching it perfectly on your head? Well there’s a word for that in Japanese: “bakakkoii,” a contraction of “baka” (stupid) and “kakkoii” (cool).

And it didn’t take long for someone to take “bakakkoii” to the next level. Idol singer Kanna Hashimoto stars in a cup noodle commercial where she helps perform a bunch of “bakakkoii” tricks. Some of them are quite impressive, which they should be considering it took over 600 takes to actually get them done correctly.

You may remember Hashimoto from her leap to fame in late 2013 as part of Fukuoka Prefecture’s idol group Rev. From DVL. She continues to basically be the only reason people are interested in the group, and she’s been branching out by doing work in other media.

Her latest commercial appearance has her star in a commercial for Nissin cup noodles, which may not sound very interesting at first, but it’s nothing a few impressive examples of “bakakkoii’ can’t fix up.

Watch the video below, and remember, the “bakkakoii” scenes took over 600 takes to get perfect.

If you’ve suddenly found yourself becoming a fan of “bakakkoii,” then you may want to check out the YouTube channel recs7hi. 

Their videos of a bunch of school kids doing “bakakkoii” things is credited with started the fad. The production value may not be as high, but their hearts are just as stupid-cool as Kanna’s.